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Meet the Formsteel team

Formsteel New Build Subsidy

From PhD qualified engineers, to those that have worked in some of the largest factories in the world. Our software developers are no slugs either, with extensive knowledge and expertise gained across many industrial sectors, both here in good old New Zealand and internationally.

Our sweet spot is large buildings. And the friendly talented bunch of people that we are, we combine as a team to deliver outstanding results on your large-scale projects. Competing with small time shed builders really isn’t our thing, but we can if you want the Rolls Royce of sheds!

Alex Herd


Combine innovation & hard graft, with a unique customer focus, and you have Alex. Serving as a Business Development Manager at Formsteel, Alex thrives on the responsibility of understanding the customer needs, and then advising them through the process, adding value every step of the way. Since Alex has been with the company, he has quickly developed impressive skills in navigating his way through large scale, high dollar value projects across the regions. Ask Alex about the famous wave breaks around Taranaki, because that’s where you’ll find him when he’s not at work!

Get in touch: alex@formsteel.co.nz



Committed to ensuring the success of others is paramount in every interaction, Owen brings experience from across the spectrum of business disciplines and has a rounded and passionate approach to developing quality outcomes. Care for his wife, daughter and son are key priorities and whenever possible, meeting new people and discovering new places in our beautiful country.

Get in touch: owen@formsteel.co.nz

Eugénie Herd


Eugénie sets the standard when it comes to helping people plan, optimise, and launch sales at Formsteel, as well as assisting with your general customer enquiries. Working alongside the Sales Team as a Sales Support person, Eugénie also manages the Customer Service side of our company. If you are looking at smaller scale sales, quoting, or just need some insight into how we can help with your upcoming project, Eugénie is the one to take your call. While Formsteel is her primary job and function by day, Eugénie is an avid lover of the great outdoors, making the most of what the beautiful Taranaki region has to offer.

How can Eugénie help? eugenie@formsteel.co.nz

John Moore

General Manager

A well established and seasoned business executive, John has held senior positions for some of New Zealand most iconic businesses over the years. His areas of expertise cover Operations, Manufacturing, Production & Sales. He brings a unique skillset and wealth of expertise that drives the Formsteel to new levels of design, engineering, and customer satisfaction across every step of the process. Auckland based, John oversees the everyday general management across our manufacturing facility.

If you want to get in touch: john@formsteel.co.nz

Daniel White


Daniel is an experienced leader with over 25 years of expertise across New Zealand retail and wholesale sectors. As Chief Operating Officer, he brings a wealth of skill and experience in enabling business transformation through strategy development and deployment. Daniel is known for his passion for building great business cultures that engage top talent to deliver great things. His belief and determination are to develop high-performance teams that make a difference in people’s lives. With a clear vision, mission and values, combined with the perfect amount of leadership, anything is possible. His most important role is inspiring his 3 daughters to follow their dreams with courage and make a difference.

Get in contact: daniel@formsteel.co.nz



Jamie is an experienced business executive with 20 years of expertise in the B2B and commercial sectors. Having held a range of senior roles across several businesses, he has built an excellent skill set in both sales and project managing large scale contracts. Jamie’s approach is about building long-lasting partnerships, where he can help clients solve their challenges across a range of small, medium to large sized building projects. Outside of the office, Jamie loves the adrenaline rush of motor- sports and generally anything that goes fast.

Contact: jamie@formsteel.co.nz

Need a quote or project advice? We offer free, no-obligation consultations.

Send us your project details, and we’ll get back to you within 1 working day.

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0800 800 003