Meet the Formsteel team
Formsteel New Build Subsidy
From PhD qualified engineers, to those that have worked in some of the largest factories in the world. Our software developers are no slugs either, with extensive knowledge and expertise gained across many industrial sectors, both here in good old New Zealand and internationally.
Our sweet spot is large buildings. And the friendly talented bunch of people that we are, we combine as a team to deliver outstanding results on your large-scale projects. Competing with small time shed builders really isn’t our thing, but we can if you want the Rolls Royce of sheds!
Alex Herd
BUSINESS DEVELOPMENT MANAGER
Combine innovation & hard graft, with a unique customer focus, and you have Alex. Serving as a Business Development Manager at Formsteel, Alex thrives on the responsibility of understanding the customer needs, and then advising them through the process, adding value every step of the way. Since Alex has been with the company, he has quickly developed impressive skills in navigating his way through large scale, high dollar value projects across the regions. Ask Alex about the famous wave breaks around Taranaki, because that’s where you’ll find him when he’s not at work!
Get in touch: alex@formsteel.co.nz
Mitchell Whitehouse
BUSINESS DEVELOPMENT
Mitchell has a genuine desire to understand the aspirations of each person he works with. In Business Development Mitchell adapts his knowledge to serving Formsteel’s valued building partners, end users, specifiers and investors. The insights and experience he brings to any building project discussion are always valued by clients. A foundation of faith and family values underpin Mitchell’s work ethic, openness and empathy, and when not working he will be enjoying time with his wife and daughter. Where possible, that will be on the sunny beaches of Northland, with an occasional gin and tonic and BBQ in tow.
Get in touch: mitchell@formsteel.co.nz
Eugénie Herd
CUSTOMER SERVICE/ SALES SUPPORT
Eugénie sets the standard when it comes to helping people plan, optimise, and launch sales at Formsteel, as well as assisting with your general customer enquiries. Working alongside the Sales Team as a Sales Support person, Eugénie also manages the Customer Service side of our company. If you are looking at smaller scale sales, quoting, or just need some insight into how we can help with your upcoming project, Eugénie is the one to take your call. While Formsteel is her primary job and function by day, Eugénie is an avid lover of the great outdoors, making the most of what the beautiful Taranaki region has to offer.
How can Eugénie help? eugenie@formsteel.co.nz
John Luke
MARKETING & RESEARCH
John has worked in Marketing & Design for over 20 years across a range of industries in New Zealand, UK and Ireland. He specialises in understanding what customers really want and value, through extensive industry and product research. He is in his happy place using the insights to build & implement marketing strategies that drive fast growth. Outside of work, you’ll find him enjoying the great New Zealand outdoors with the family.
If you want to get in touch: john@formsteel.co.nz
Daniel White
CHIEF OPERATING OFFICER
Daniel is an experienced leader with over 25 years of expertise across New Zealand retail and wholesale sectors. As Chief Operating Officer, he brings a wealth of skill and experience in enabling business transformation through strategy development and deployment. Daniel is known for his passion for building great business cultures that engage top talent to deliver great things. His belief and determination are to develop high-performance teams that make a difference in people’s lives. With a clear vision, mission and values, combined with the perfect amount of leadership, anything is possible. His most important role is inspiring his 3 daughters to follow their dreams with courage and make a difference.
Get in contact: daniel@formsteel.co.nz
Joanne Slingsby
PRODUCTION MANAGER
Having worked in manufacturing for around almost 23 years in the United Kingdom & New Zealand, Joanne brings a wealth of knowledge to the Formsteel team. Refining production processes to improve quality and output is where Joanne adds significant value. Combined with a big focus on health & safety, you will most likely find Joanne planning the weekly production workloads to ensure each Formsteel project runs efficiently every time. While working full-time, Joanne achieved qualifications in both Mechanical Engineering & Business Management.
Contact: joanne@formsteel.co.nz
Owen Garton
SALES & MARKETING
Committed to ensuring the success of others is paramount in every interaction, Owen brings experience from across the spectrum of business disciplines and has a rounded and passionate approach to developing quality outcomes. Care for his wife, daughter and son are key priorities and whenever possible, meeting new people and discovering new places in our beautiful country.
Contact: owen@formsteel.co.nz
Jamie Herd
Business Development Manager
Jamie is an experienced business executive with 20 years of expertise in the B2B and commercial sectors. Having held a range of senior roles across several businesses, he has built an excellent skill set in both sales and project managing large scale contracts. Jamie’s approach is about building long-lasting partnerships, where he can help clients solve their challenges across a range of small, medium to large sized building projects. Outside of the office, Jamie loves the adrenaline rush of motor- sports and generally anything that goes fast.
Contact: jamie@formsteel.co.nz
Lyall Clapham
Lyall brings nearly 30 years of expertise in B2B business development, retail, operations & manufacturing. Through strategic foresight, drive, and sheer determination, Lyall has built a strong reputation for driving business success. Equally comfortable in any role from the boardroom to the manufacturing floor, Lyall is a skilled negotiator, and highly regarded for his sharp business acumen and relationship building skills, especially when it comes to driving new business projects of significant value. Outside of work, Lyall is a busy dad of 3 daughters, enjoys the gym, and loves the adrenaline rush of anything that goes fast and high - Jetski’s and massive Taranaki surf, enough said!
Contact: lyall@formsteel.co.nz
Benjy Simmons
Design & Product Development
Benjy is an experienced designer and new product development specialist. Blending in years of dedication to business strategy and sales tactics and research, he brings a wealth of knowledge and experience in uncovering clients wants and needs and developing what really matters in the marketplace. Highly skilled in both theory and practical application, Benjy brings serious horsepower to the team and embodies our company values of Honesty, Integrity, Loyalty and Ownership.
Contact: benjy@formsteel.co.nz
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Formsteel has been providing Kiwis with premium grade kitsets and building components since 1972. As a Kiwi owned company, we conduct our operations right here in New Zealand, ensuring that we keep Kiwi suppliers and contractors busy